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THE DEFINITION OF A BRAND DIRECTOR:
A Brand Director (BD) must possess a strong understanding of LPK and how to build leadership brands. He/she is the client contact for major strategic brand initiatives and must be able to embrace brand character and marketing strategy, while providing innovative and challenging solutions and perspectives. Ultimately, a BD should be a key brand resource for the client and be involved in many aspects of the business beyond design. He/she must work easily with senior management and be able to represent LPK globally.
As members of management, a BD is expected to motivate, coach and teach the internal team to deliver creative excellence. BD may also have people management responsibilities. In this role, he/she must be able to grow the individual in his/her career and grow the responsibility of the position. He/she must assess skill levels of direct reports and ensure Personal Development Plans have alignment with the company’s mission, goals, policies, and procedures.
JOB REQUIREMENTS:
1. Anticipate business segment needs and align resources to grow the business.
2. Audit brand category and analyze industry trends.
3. Contribute to the client’s marketing plans and business reviews.
4. Build case studies to document LPK’s work and to be used as sales tools.
5. Articulate and promote LPK’s core competencies.
6. Develop annual sales budgets for business segments.
7. Recruit and train new Client Service employees.
8. Understand LPK processes, policies, and product well enough to train direct reports or coordinate a training contact.
9. Provide consultancy to the Directors of Brand Strategy, Manager of Client Services, and the Director of Client Services.
PREREQUISITES:
• A bachelor’s degree or four years university in marketing or related field.
• 5-7 years industry specific work experience.
• Experience in working with senior management levels and presenting to this audience.
• Previous people management experience or the proven ability to professionally develop and motivate an employee.
• Working knowledge of Microsoft Office, Adobe Acrobat, and Macintosh platform.
• For Swiss work permit purposes, must be a Swiss citizen, EU citizen or married to a Swiss or EU citizen.
Position is in Geneva, Switzerland.
• Fluency in English. Business French a plus.
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